Archive for November, 2009

Business Success – An Arduous Journey

Friday, November 20th, 2009

Business success is an accomplishment that few obtain, and those that try will certainly endure demanding if not agonizing challenges every day.  Sadly, in today’s economic climate the phrase “business success” is almost never heard, even when those striving for it give it everything they’ve got – their savings, their time, even their homes as collateral. 

Business success is a relative term and each company has its own idea of what it means. The story of Applied Innovative Technologies (AIT) is a classic tale of a few entrepreneurial spirits struggling to sell their paradigm shifting products to the world.  In the end, business success will be reached when their no battery LED flashlights are commonly used in homes, businesses and by military personnel around the planet.  After 13 years AIT continues to strive for this goal, so as you can see business success is elusive!

On the path to business success, AIT has faced and survived numerous challenges.  Perhaps the most severe was technology theft from China.  Few people realize that patents afford little or no protection from technology theft abroad.  The unfortunate truth is that if a product is marketable, it will be copied and unless a company has substantial financial resources, a patent alone won’t stop knockoff products from flowing across the border.   Another unfortunate truth is that the U.S. government has no laws in place to prevent knockout products from entering the country.  Currently, product ideas can be stolen and sold with impunity – ultimately undermining U.S. innovation. In many cases, knockoff products – because of their inferior quality – damage the market’s perception of the product.  This is most certainly true with shake and crank flashlight technology

AIT’s technology was copied in 2003, and since then they’ve been powerless to stop Chinese companies from selling their flashlights in the U.S. In fact, AIT spent a tremendous amount of money battling patent infringement. In hindsight, if this money had been spent on marketing and product development and enhancement, it’s quite possible that business success might have been achieved at this point.  The lesson then is simple; focus on brand recognition and product superiority; don’t even try to battle them legally. 

One might wonder then, why bother getting a patent at all?  The answer to this is three fold.  First, owning a patent identifies you as the innovator and puts you on the high moral ground – you might be infringed but you will not be the infringer!  Second, it adds power to your marketing effort – a patent number or a “Patent Pending” placed on your product, its packaging, and any other marketing material conveys quality to your buying audience. Finally, a patent adds value to your business and can always be licensed to reputable companies who are interested in replicating your product or need the technology as part of some other product they’re developing.

Given the challenges that AIT has faced and continues to face, it’s not uncommon for people to ask “How have you been able to survive?” Often, the founders of AIT wonder this very question.  In the end it comes down to perseverance and a commitment to quality and exceptional customer service.  They also realize that they will only loose if they give up.  As Walt Disney was famous for saying, “Keep moving forward”.

Emergency Disaster Relief – Preparation is Everything

Thursday, November 19th, 2009

Emergency disaster relief after a crisis is all about planning. It’s horrible to think about an emergency occurring to you or your family. Seldom is there any warning about when and where a disaster will occur and how severe it will be. Science and technology have given us great tools for predicting some natural disasters but most strike unannounced. You are the one in control of your own emergency disaster relief and how well you do depends on planning and preparation.  Your emergency disaster relief program should include a 72 hour emergency kit because the first 72 hours after a disaster are  most crucial.  This is a kit that contains enough supplies to get you through the first few days of or after a critical event.   Being prepared is your first defense against any emergency situation.

Red LED Light – Interesting and Useful Applications

Monday, November 16th, 2009

Red LED light has several unique features, and consequently several unique applications.  Most significantly, red LED light has little or no impact on night vision.  Red LED light is also invisible to most insect eyes since they generally see in three specific colors—ultraviolet (UV), blue, and green.  With the exception of humans, most mammals also lack the ability to see red light.  Because of this, red LED light tends not to attract insects and is unlikely to spook wildlife. 

The perception of color begins as light enters the eye and is absorbed by specialized cells located in the retina.  These cells respond to light and transmit signals to the brain.  The color perceived by the brain is determined by the wavelength of light emitted from or reflected off objects in the world around us.   In all mammals, the retina is comprised of light sensitive cells called rods and cones. Rods function in the absence, or near absence, of light and permit night vision.  Rods contain rhodopsin, a chemical that absorbs and changes shape when exposed to only a few photons of light.  If exposed to a broad spectrum of light, the pigment immediately bleaches, resulting in temporary blindness that lasts approximately 30 minutes.  In humans, rhodopsin is less sensitive to longer wavelengths of light; therefore red light slowly depletes the eye’s rhodopsin so night vision is preserved.  Rather than affecting the rods in the eye, red light is detected by the cones.

Cones function in full light and permit daytime and color vision.  Humans possess blue, green and red cones which allows us to see colors spanning from 400 nm (deep purple) to 750 nm (deep ruby red).  By comparison, Insects as well as animals such as deer, elk and bear have no red cones and have great difficulty detecting red LED light. It’s easy to see then (no pun intended), why red LED light is well suited for hunting, military operations and astronomy.

LEDs in general are remarkable for several reasons.  An LED is a solid-state device that converts electricity to light with minimal heat generation, therefore they are extremely efficient.  The bandwidth of light emitted is very narrow, typically only 5 nm, and the color can range from UV (350 nm) to infrared (700 nm) depending on their chemical composition. An LED will function for tens of thousands of hours if not subjected to electrical overload. Their solid-state design also makes them durable; they are difficult to shatter and rarely need to be replaced.

Car Emergency Kit – Make Sure Your Prepared

Monday, November 16th, 2009

With shorter days and longer nights in the northern hemisphere comes the seasonal reminder that it’s time to make sure that your car emergency kit is up to snuff.  If you live in a location where snow is the normal form or precipitation or ice and sleet is what you see one thing is certain and that is driving conditions become much more hazardous.   

A car emergency kit is essential.  Kit supplies include such items as blankets or sleeping bag, bottled water (if filling your own water bottles fill 75%), extra clothing, sand or kitty litter to aid with tire traction, first aid supplies, jumper cables, rope, shovel, candle, knife, cell phone and a dependable flashlight.  The ideal flashlight is a high quality capacitor powered shake flashlight or crank flashlight.  These no maintenance flashlights never need batteries and will provide bright dependable illumination for years.  

Another advantage of a capacitor powered flashlight over a battery powered flashlight is capacitors withstand very cold temperatures with no negative effects.  Batteries lose their effectiveness as the temperatures drop below 32 degrees.  Ideally having a no battery flashlight that also serves as a charger for cell phones is a perfect addition to the car emergency kit.

Looking beyond the need for an emergency kit in your car, every household and business should prepare 72 hour emergency kits in order to significantly increase the chances of surviving and helping others to survive natural and man made disasters.

Green LED Light – Unique Attributes and Applications

Friday, November 13th, 2009

Green LED light has a variety of unique attributes and benefits. Most high brightness green LEDs emit light centered around 540 nanometers (nm).  This wavelength nearly matches the optimum sensitivity of the human eye in daytime and nighttime conditions.  For the human eye accustomed to daytime light (photopic vision) the maximum efficiency is for light centered at 555 nm.  For the human eye adapted for night vision (scotopic vision), the maximum efficiency is for light centered at 510 nm, which is a wavelength that corresponds to blue-green light.  Because green LEDs so closely match the optimum performance point of the human eye, their light enables objects to be seen with high resolution and in high contrast while having minimal impact on night vision. 

Green LED light also has excellent transmission through water.  The visible wavelength that transmits the furthest through water is 480 nm, which corresponds to a true blue-green.  As a corollary to this, one my think that blue-green light would also transmit the furthest through clouds and fog, since they are comprised of water in vapor form.  Clouds and fog are white however because they uniformly scatter all visible wavelengths ranging from 400 to 750 nm.  One might ask then, why are fog lights yellow?  The answer to this is three fold.  First, longer wavelengths (reds, oranges and yellows) scatter off of water droplets less than shorter wavelengths (purples, blues and greens).  Consequently, less light will be scattered back towards the vehicle’s driver if longer wavelength light is used.  This in turn will minimize the potentially blinding  ”wash out” effect.  Second, as already stated, the human eye is most sensitive to yellow light.   So, the best compromise between eye sensitivity and minimal scattering is yellow light.  Third, sodium vapor lamps are extremely efficient at converting electrical energy into yellow light.  Sodium lamps also have long operational lifetimes, are easy to manufacture and are relatively inexpensive.

Green LED light can also be used to illuminates insects such as scorpions and millipedes.  Though these insects fluoresce green when illuminated with UV light, their exoskeletons reflect green light quite effectively.  Green LED light can also be used to attract many species of fish.  Fish eyes, like human eyes, are extremely sensitive to green light.  Green light scattered off potential food (such as fishing lures), will immediately grab the attention of fish swimming in the area – and because green light travels great distances through water, the area can be quite large.

Disaster Relief – Make Sure to Have What You Need

Thursday, November 12th, 2009

A disaster relief supply inventory must be gathered in advance to ensure our health and safety after the event occurs. Emergencies don’t happen according to a schedule and no one expects them. This means planning is very important. No one really wants to think about disaster planning but it is a must to increase your chances of survival. It is a conversation and some actions you must have with your family in order to best handle an emergency situation. Write up a plan and discuss and explain it regularly to every member of your family. It takes very little time and can have a huge effect during a disaster.

Disaster relief starts with a 72 hour emergency kit. This is a kit that contains everything you will need after the event to survive. The first 72 hours are crucial in an emergency and if you can get through them safely then your chances of survival are much greater. The contents of the kits will differ depending on where you live but there are some things that every kit should have regardless of location or type of disaster that can be expected. Every member of your family should have their own kit and every six months or so you should do a kit review. During the review you should re-familiarize yourself with the contents and update as necessary.

 A disaster relief kit should contain food and water, medications, money, radio, personal documents and effects, a very good well stocked first aid kit, waterproof matches or a lighter, and a good light source. The perfect light for an emergency kit is a flashlight that doesn’t require batteries. There are a number of reasons for this. For example not having to worry about batteries dying during the emergency or while the bag is stored is a great relief. Knowing that you can just pull the light out and switch it on at anytime is a great relief. It also helps keep the kit size compact because you don’t have to carry extra battery supplies.

A disaster relief kit should always include a good light source as it can be used to signal emergency disaster relief workers. If you happen to be stuck somewhere that is not readily visible you can use the battery less flashlight to signal people as to your exact location. Being well prepared is everything in an emergency and should never be overlooked. Make an emergency plan right now.